www.ijdesign.org

28

International Journal of Design Vol.5 No.2 2011

Service Innovation Through Touch-points

42. Tversky, B. (2005). How to get around by mind and body.

In A. Zilhao (Ed.),

Evolution, rationality and cognition: A

cognitive science for the twenty-first century

(pp. 135-147).

London: Taylor and Francis.

43. Vargo, S. L., & Lusch

,

R. F. (2008). Service-dominant logic:

Continuing the evolution.

Academy of Marketing Science,

36

(1), 1-11.

44. Wachsmuth, I., Lenzen, M., & Knoblich, G. (Eds.). (2008).

Embodied communication in humans and machines

. Oxford:

Oxford University Press.